Dove Company Apologizes for Controversial Ad Netizens Deemed Racist

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Dove Company is known for selling beauty products that are enriched with one-fourth moisturizing milk – or so their advertisements claim. It is a brand that is owned by Unilever that is based in the United Kingdom. They are usually known for their female-empowering commercials but the most recent one was a controversial one.

According to ABC News, the company released an advertisement wherein an African-American woman removed her t-shirt and showed a Caucasian woman underneath after she used Dove. The source noted that a make-up artist aired her sentiments on Facebook, where she said through the comments section:

“What does America tell black people … that we are judged by the colour of our skin.” 

via 9gag

 

via 9gag

 

via ABC News

 

That’s not all – the advertisement also featured a Caucasian woman who revealed another face when she supposedly used the product. The source said that the screenshots of the advertisements were removed from social media. Nevertheless, they garnered controversy in the online community.

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via ABC News

 

via ABC News

 

via ABC News

 

via ABC News

 

via ABC News

 

via 9gag

Several netizens claimed that beauty soaps such as Dove have a “historical legacy” of racism in their advertisements. Dove issued an apology through their official Twitter account and said as an excerpt of their status:

“We deeply regret the offense it caused.” 

The company revealed in a statement that the advertisement “did not represent the diversity of real beauty which is something Dove is passionate about and is core to our beliefs, and it should not have happened.”

via ABC News

 

via ABC News

Apparently, it was not the first time that the company has been called out for such a politically incorrect advertisement. According to the report:

“A 2011 ad was also slammed for showing two women of colour and a white woman standing in front of ‘before’ and ‘after’ signs.”

In an additional report from The New York Times, Dove Spokesperson Marissa Solan said that the clip “was intended to convey that Dove Body Wash is for every woman and be a celebration of diversity, but we got it wrong and, as a result, offended many people.”

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As of press time, Solan said that the company is “re-evaluating” their internal processes involved in creating and reviewing such advertisements for their products.

What can you say about this issue, readers? Do you think Dove went too far with their advertisement? Let us know your thoughts in the comments section below! 

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