Scare Tactics or Marketing Ploy? Glass Walkway in China ‘Cracks’ Under Pressure

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How would you feel if you’re standing on a glass walkway 3,800 feet above sea level and the only thing that’s between you and an impending death plunge is a pane of glass slowly cracking?

Exhilarated? Excited? Or, are you pee-in-your-pants scared now?

In China, a glass bridge hugging the eastern side of the Taihang Mountain had a special attraction for visitors brave enough to trek across the path: panels made to look like they’re breaking under pressure, literally.

While tourists might find this exciting, others are not as welcoming to the idea of ending their trip by falling to their deaths. After all, it’s more than a 3,000-foot drop to the ground, aside from the rocky edges of the mountain.


Recently, a video of the glass walkway cracking under a man’s weight went viral in China. In the clip, the man, who looked liked a tourist guide, was walking in front of a group.


He looked down and saw the hairline cracks.


Panicking, he suddenly went down on his knees as more fissures appeared on the surface.

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According to Channel News Asia, he was heard saying: “I’m scared to death!”


However, the management of East Taihang Scenic District assured the public that it was just a marketing gimmick utilizing body weight-sensing glass panels. Walkway designers also put shattered glass in between the layers, hearing the actual sound of breaking glass upon stepping on it. Not exactly what you would want to hear when you’re traipsing on a bridge with a terrifying view below.

They have since expressed regret over the scary experience, but their apology sounded more like a cheeky marketing blurb for the tourist attraction. Is this a case of #SorryNotSorry?

Some of the people on China’s social media, Weibo, were entertained with the authorities’ publicity stunt and cheap joke over breaking glass bridges. With the highly realistic feel of cracking glass, some visitors might get heart attacks over it.


Besides, it’s not the first time that glass pathways have cracked. For real.

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In 2015, a Chinese tourist reported hearing cracking sounds on the suspended glass walkway across the Yuntai Mountain, triggering a panic amongst other tourists on the bridge. Authorities closed the attraction after the incident.

Owners of other glass bridges in China conducted a series of “safety testing” to show the soundness of these walkways. But with anything made in China, we’ll never really know since Chinese authorities are notorious for cover-ups.

This video is not for the faint of heart:

WATCH: Did this tour guide fall for it? (Video: Weibo / East Taihang)

Posted by Channel NewsAsia on Tuesday, October 10, 2017

What could you say about this publicity stunt? Did you find it funny? Are you willing to walk the glass bridge, even if there are “cracking” sounds on it? Let us know your thoughts in the comments section below!




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